The Storyteller
Stories become culture.
The stories that stay with us begin with something true. A human insight. A contradiction. A lived experience we’ve never quite put into words.
Good storytelling makes us feel something. It builds worlds and becomes part of culture. That’s the lens I bring to every project.
Selected Work
A selection of campaigns, films, and brand narratives I’ve had the privilege of bringing to life.
Tyaani Jewellery by Karan Johar
Forces of Tyaani
12 Ambassadors. 12 Campaign Films. 200+ Assets. A year-long ambassador platform built around individuality as the rarest form of luxury.
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Cordelia Cruises
Destination of Your Dreams
Repositioning India’s first premium cruise line through a refreshed narrative platform designed to introduce a new way of holidaying.
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Indriya | Aditya Birla Group
Digital Launch
Launching Aditya Birla Group’s jewellery venture through a social-first storytelling strategy built for scale.
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M·A·C, Bobbi Brown & Clinique
Content & Campaigns
Localising global brand stories for Indian audiences across product launches, cultural moments and always-on content.
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