ESTÉE LAUDER COMPANIES
M·A·C Cosmetics / Bobbi Brown / Clinique
Content & Campaigns
Localized global launches, product campaigns and cultural moments for the Indian market across three distinct beauty brands, each with its own audience, positioning and voice.
20+ MICRO-CAMPAIGNS
3 BRANDS
LAUNCHES, TOPICALS, & LOCALISATION
Localized amplification plans for M·A·C Maximal and Locked Kiss Ink launches, tailored for Indian beauty consumers across launch, topical and festive moments.
maccosmetics.in transformed into a live stock market experience during the annual sale period, contributing to an 85% increase in day sales over the campaign duration.
Crafted communication for Bobbi Brown India's first India-exclusive product launch.
#LinerThatLasts. A kajal that does it all, for those who want it all.
Amplified Moisture Surge, Clinique's annual flagship campaign, alongside topical and retail-led communication across the year.
