Forces of Tyaani | Storyteller← Back to all stories

Sini Shetty

Audacious

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The Insight

For decades, uncut diamond jewellery has largely been associated with occasion dressing, tradition and ceremony.

This film offers a different point of view: jewellery doesn’t define the wearer. The wearer defines the jewellery.

My Creative Approach

The writing reframes how jewellery can be worn.

Rather than focusing on the piece itself, it places the choice entirely in the hands of the wearer, allowing personal style to take the lead.